1. Confessions of an Advertising Man David Ogilvy David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    Confessions of an Advertising Man

    David Ogilvy

    David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

  2. Moonwalking with Einstein: The Art and Science of Remembering Everything Joshua Foer Foer’s unlikely journey from chronically forgetful science journalist to U.S. Memory Champion frames a revelatory exploration of the vast, hidden impact of memory on every aspect of our lives. On average, people squander forty days annually compensating for things they’ve forgotten. Joshua Foer used to be one of those people. But after a year of memory training, he found himself in the finals of the U.S. Memory Championship. Even more important, Foer found a vital truth we too often forget: In every way that matters, we are the sum of our memories. Moonwalking with Einstein draws on cutting-edge research, a surprising cultural history of memory, and venerable tricks of the mentalist’s trade to transform our understanding of human remembering. Under the tutelage of top “mental athletes,” he learns ancient techniques once employed by Cicero to memorize his speeches and by Medieval scholars to memorize entire books. Using methods that have been largely forgotten, Foer discovers that we can all dramatically improve our memories. Immersing himself obsessively in a quirky subculture of competitive memorizers, Foer learns to apply techniques that call on imagination as much as determination-showing that memorization can be anything but rote. From the PAO system, which converts numbers into lurid images, to the memory palace, in which memories are stored in the rooms of imaginary structures, Foer’s experience shows that the World Memory Championships are less a test of memory than of perseverance and creativity. Foer takes his inquiry well beyond the arena of mental athletes-across the country and deep into his own mind. In San Diego, he meets an affable old man with one of the most severe case of amnesia on record, where he learns that memory is at once more elusive and more reliable than we might think. In Salt Lake City, he swaps secrets with a savant who claims to have memorized more than nine thousand books. At a high school in the South Bronx, he finds a history teacher using twenty- five-hundred-year-old memory techniques to give his students an edge in the state Regents exam. At a time when electronic devices have all but rendered our individual memories obsolete, Foer’s bid to resurrect the forgotten art of remembering becomes an urgent quest. Moonwalking with Einstein brings Joshua Foer to the apex of the U.S. Memory Championship and readers to a profound appreciation of a gift we all possess but that too often slips our minds.

    Moonwalking with Einstein: The Art and Science of Remembering Everything

    Joshua Foer

    Foer’s unlikely journey from chronically forgetful science journalist to U.S. Memory Champion frames a revelatory exploration of the vast, hidden impact of memory on every aspect of our lives.

    On average, people squander forty days annually compensating for things they’ve forgotten. Joshua Foer used to be one of those people. But after a year of memory training, he found himself in the finals of the U.S. Memory Championship. Even more important, Foer found a vital truth we too often forget: In every way that matters, we are the sum of our memories.

    Moonwalking with Einstein draws on cutting-edge research, a surprising cultural history of memory, and venerable tricks of the mentalist’s trade to transform our understanding of human remembering. Under the tutelage of top “mental athletes,” he learns ancient techniques once employed by Cicero to memorize his speeches and by Medieval scholars to memorize entire books. Using methods that have been largely forgotten, Foer discovers that we can all dramatically improve our memories.

    Immersing himself obsessively in a quirky subculture of competitive memorizers, Foer learns to apply techniques that call on imagination as much as determination-showing that memorization can be anything but rote. From the PAO system, which converts numbers into lurid images, to the memory palace, in which memories are stored in the rooms of imaginary structures, Foer’s experience shows that the World Memory Championships are less a test of memory than of perseverance and creativity.

    Foer takes his inquiry well beyond the arena of mental athletes-across the country and deep into his own mind. In San Diego, he meets an affable old man with one of the most severe case of amnesia on record, where he learns that memory is at once more elusive and more reliable than we might think. In Salt Lake City, he swaps secrets with a savant who claims to have memorized more than nine thousand books. At a high school in the South Bronx, he finds a history teacher using twenty- five-hundred-year-old memory techniques to give his students an edge in the state Regents exam.

    At a time when electronic devices have all but rendered our individual memories obsolete, Foer’s bid to resurrect the forgotten art of remembering becomes an urgent quest. Moonwalking with Einstein brings Joshua Foer to the apex of the U.S. Memory Championship and readers to a profound appreciation of a gift we all possess but that too often slips our minds.
  3. Here’s Looking at Euclid: A Surprising Excursion Through the Astonishing World of Math Alex Bellos Too often math gets a bad rap, characterized as dry and difficult. But, Alex Bellos says, “math can be inspiring and brilliantly creative. Mathematical thought is one of the great achievements of the human race, and arguably the foundation of all human progress. The world of mathematics is a remarkable place.”Bellos has traveled all around the globe and has plunged into history to uncover fascinating stories of mathematical achievement, from the breakthroughs of Euclid, the greatest mathematician of all time, to the creations of the Zen master of origami, one of the hottest areas of mathematical work today. Taking us into the wilds of the Amazon, he tells the story of a tribe there who can count only to five and reports on the latest findings about the math instinct—including the revelation that ants can actually count how many steps they’ve taken. Journeying to the Bay of Bengal, he interviews a Hindu sage about the brilliant mathematical insights of the Buddha, while in Japan he visits the godfather of Sudoku and introduces the brainteasing delights of mathematical games.Exploring the mysteries of randomness, he explains why it is impossible for our iPods to truly randomly select songs. In probing the many intrigues of that most beloved of numbers, pi, he visits with two brothers so obsessed with the elusive number that they built a supercomputer in their Manhattan apartment to study it. Throughout, the journey is enhanced with a wealth of intriguing illustrations, such as of the clever puzzles known as tangrams and the crochet creation of an American math professor who suddenly realized one day that she could knit a representation of higher dimensional space that no one had been able to visualize. Whether writing about how algebra solved Swedish traffic problems, visiting the Mental Calculation World Cup to disclose the secrets of lightning calculation, or exploring the links between pineapples and beautiful teeth, Bellos is a wonderfully engaging guide who never fails to delight even as he edifies. *Here’s Looking at Euclid *is a rare gem that brings the beauty of math to life.

    Here’s Looking at Euclid: A Surprising Excursion Through the Astonishing World of Math

    Alex Bellos

    Too often math gets a bad rap, characterized as dry and difficult. But, Alex Bellos says, “math can be inspiring and brilliantly creative. Mathematical thought is one of the great achievements of the human race, and arguably the foundation of all human progress. The world of mathematics is a remarkable place.”Bellos has traveled all around the globe and has plunged into history to uncover fascinating stories of mathematical achievement, from the breakthroughs of Euclid, the greatest mathematician of all time, to the creations of the Zen master of origami, one of the hottest areas of mathematical work today. Taking us into the wilds of the Amazon, he tells the story of a tribe there who can count only to five and reports on the latest findings about the math instinct—including the revelation that ants can actually count how many steps they’ve taken. Journeying to the Bay of Bengal, he interviews a Hindu sage about the brilliant mathematical insights of the Buddha, while in Japan he visits the godfather of Sudoku and introduces the brainteasing delights of mathematical games.Exploring the mysteries of randomness, he explains why it is impossible for our iPods to truly randomly select songs. In probing the many intrigues of that most beloved of numbers, pi, he visits with two brothers so obsessed with the elusive number that they built a supercomputer in their Manhattan apartment to study it. Throughout, the journey is enhanced with a wealth of intriguing illustrations, such as of the clever puzzles known as tangrams and the crochet creation of an American math professor who suddenly realized one day that she could knit a representation of higher dimensional space that no one had been able to visualize. Whether writing about how algebra solved Swedish traffic problems, visiting the Mental Calculation World Cup to disclose the secrets of lightning calculation, or exploring the links between pineapples and beautiful teeth, Bellos is a wonderfully engaging guide who never fails to delight even as he edifies. *Here’s Looking at Euclid *is a rare gem that brings the beauty of math to life.
  4. Confessions of an Advertising Man David Ogilvy A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written   “We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.”  —David Ogilvy   David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

    Confessions of an Advertising Man

    David Ogilvy

    A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written

     
    “We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.”  —David Ogilvy

     
    David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
  5. Hell and Back Again [Blu-ray] Danfung Dennis, director The 2011 Sundance Film Festival World Cinema Grand Jury Prize and Cinematography Prize Winner. In 2009, U.S. Marines launched a major helicopter assault on a Taliban stronghold in southern Afghanistan. Within hours of being dropped deep behind enemy lines, 25-year-old Sergeant Nathan Harris s unit is attacked from all sides Embedded in Echo Company during the assault, photojournalist and filmmaker Danfung Dennis captures the frontline action with visceral immediacy. When Sergeant Harris returns home to North Carolina after a life-threatening injury in battle, the film evolves from stunning war reportage to the story of one man s personal apocalypse. With the love and support of his wife, Ashley, Harris struggles to overcome the difficulties of transitioning back to civilian life. The two realities seamlessly intertwine to communicate both the extraordinary drama of war and, for a generation of soldiers, the no-less-difficult experience of returning home. An unprecedented exploration of the moving image and a film of uncommon intimacy, HELL AND BACK AGAIN comes full circle as it lays bare the true cost of war. Special Features Audio Commentary with Director Danfung Dennis and Editor Fiona Otway Technical Gear Demo: How HELL AND BACK AGAIN was filmed Willie Nelson s Hell and Back: Slide Show Deleted Scenes

    Hell and Back Again [Blu-ray]

    Danfung Dennis, director

    The 2011 Sundance Film Festival World Cinema Grand Jury Prize and Cinematography Prize Winner. In 2009, U.S. Marines launched a major helicopter assault on a Taliban stronghold in southern Afghanistan. Within hours of being dropped deep behind enemy lines, 25-year-old Sergeant Nathan Harris s unit is attacked from all sides

    Embedded in Echo Company during the assault, photojournalist and filmmaker Danfung Dennis captures the frontline action with visceral immediacy. When Sergeant Harris returns home to North Carolina after a life-threatening injury in battle, the film evolves from stunning war reportage to the story of one man s personal apocalypse. With the love and support of his wife, Ashley, Harris struggles to overcome the difficulties of transitioning back to civilian life. The two realities seamlessly intertwine to communicate both the extraordinary drama of war and, for a generation of soldiers, the no-less-difficult experience of returning home. An unprecedented exploration of the moving image and a film of uncommon intimacy, HELL AND BACK AGAIN comes full circle as it lays bare the true cost of war.

    Special Features

    • Audio Commentary with Director Danfung Dennis and Editor Fiona Otway
    • Technical Gear Demo: How HELL AND BACK AGAIN was filmed
    • Willie Nelson s Hell and Back: Slide Show
    • Deleted Scenes
  6. Bit Literacy: Productivity in the Age of Information and E-mail Overload Mark Hurst “Bit Literacy” is essential reading for anyone who has experienced “digital overload”: the daily flood of e-mail, multiple todo lists, a cluttered desktop, documents in various file formats, and the constant distraction of cell phones and other devices. More than a quick fix or another “how-to” guide, the book offers an entirely new way of attaining productivity that users at any level of expertise can put into action right away. This is “bit literacy,” a method for working more productively in the digital age, with less stress. Mark Hurst - who has reached hundreds of thousands of readers through his Good Experience e-mail newsletter, Uncle Mark technology guides, thisisbroken.com, and other websites - has revealed the way to survive, and thrive, in the digital age: “Let the bits go.”

    Bit Literacy: Productivity in the Age of Information and E-mail Overload

    Mark Hurst

    “Bit Literacy” is essential reading for anyone who has experienced “digital overload”: the daily flood of e-mail, multiple todo lists, a cluttered desktop, documents in various file formats, and the constant distraction of cell phones and other devices. More than a quick fix or another “how-to” guide, the book offers an entirely new way of attaining productivity that users at any level of expertise can put into action right away. This is “bit literacy,” a method for working more productively in the digital age, with less stress. Mark Hurst - who has reached hundreds of thousands of readers through his Good Experience e-mail newsletter, Uncle Mark technology guides, thisisbroken.com, and other websites - has revealed the way to survive, and thrive, in the digital age: “Let the bits go.”
  7. The Information: A History, a Theory, a Flood James Gleick James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: a revelatory chronicle and meditation that shows how information has become the modern era’s defining quality—the blood, the fuel, the vital principle of our world.   The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself.   And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.

    The Information: A History, a Theory, a Flood

    James Gleick

    James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: a revelatory chronicle and meditation that shows how information has become the modern era’s defining quality—the blood, the fuel, the vital principle of our world.
     
    The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born. From the invention of scripts and alphabets to the long-misunderstood talking drums of Africa, Gleick tells the story of information technologies that changed the very nature of human consciousness. He provides portraits of the key figures contributing to the inexorable development of our modern understanding of information: Charles Babbage, the idiosyncratic inventor of the first great mechanical computer; Ada Byron, the brilliant and doomed daughter of the poet, who became the first true programmer; pivotal figures like Samuel Morse and Alan Turing; and Claude Shannon, the creator of information theory itself.
     
    And then the information age arrives. Citizens of this world become experts willy-nilly: aficionados of bits and bytes. And we sometimes feel we are drowning, swept by a deluge of signs and signals, news and images, blogs and tweets. The Information is the story of how we got here and where we are heading.
  8. The Forest for the Trees (Revised and Updated): An Editor’s Advice to Writers Betsy Lerner Quickly established as an essential and enduring companion for aspiring writers when it was first published, Lerner’s sharp, funny, and insightful guide has been meticulously updated and revised to address the dramatic changes that have reshaped the publishing industry in the decade since. From blank page to first glowing (or gutting) review, Lerner is a knowing and sympathetic coach who helps writers discover how they can be more productive in the creative process and how they can better their odds of not only getting published, but getting published well. This is an indispensable user’s manual to both the inner life of writers and the increasingly anxious place where art and commerce meet: the boardrooms and cubicles of the publishing house.

    The Forest for the Trees (Revised and Updated): An Editor’s Advice to Writers

    Betsy Lerner

    Quickly established as an essential and enduring companion for aspiring writers when it was first published, Lerner’s sharp, funny, and insightful guide has been meticulously updated and revised to address the dramatic changes that have reshaped the publishing industry in the decade since. From blank page to first glowing (or gutting) review, Lerner is a knowing and sympathetic coach who helps writers discover how they can be more productive in the creative process and how they can better their odds of not only getting published, but getting published well. This is an indispensable user’s manual to both the inner life of writers and the increasingly anxious place where art and commerce meet: the boardrooms and cubicles of the publishing house.
  9. All I Did Was Ask: Conversations with Writers, Actors, Musicians, and Artists Terry Gross **”I’m Terry Gross and this is Fresh Air …” Now available in paperback — a selection of revealing interviews from the award-winning National Public Radio show Originating from WHYY-FM in Philadelphia and heard on more than 450 NPR stations, Fresh Air with Terry Gross has become a daily habit with millions of listeners nationwide — a must for anyone hoping to keep up with what’s happening in the arts. Over the last twenty years, Terry’s guests have included our most significant writers, actors, musicians, comics, and visual artists. For her first collection, Terry has chosen more than three dozen timeless interviews that prove to be as lively on the page as they were on the radio. Her questions — probing yet sensitive — encourage revelations from figures as diverse as John Updike, Isabella Rossellini, Conan O’Brien, Samuel L. Jackson, Johnny Cash, and Nicolas Cage. And in her introduction, the generally self-effacing host of Fresh Air does something she wouldn’t dream of doing on the air — she reveals a thing or two about herself.

    All I Did Was Ask: Conversations with Writers, Actors, Musicians, and Artists

    Terry Gross

    **”I’m Terry Gross and this is Fresh Air …” Now available in paperback — a selection of revealing interviews from the award-winning National Public Radio show Originating from WHYY-FM in Philadelphia and heard on more than 450 NPR stations, Fresh Air with Terry Gross has become a daily habit with millions of listeners nationwide — a must for anyone hoping to keep up with what’s happening in the arts. Over the last twenty years, Terry’s guests have included our most significant writers, actors, musicians, comics, and visual artists. For her first collection, Terry has chosen more than three dozen timeless interviews that prove to be as lively on the page as they were on the radio. Her questions — probing yet sensitive — encourage revelations from figures as diverse as John Updike, Isabella Rossellini, Conan O’Brien, Samuel L. Jackson, Johnny Cash, and Nicolas Cage. And in her introduction, the generally self-effacing host of Fresh Air does something she wouldn’t dream of doing on the air — she reveals a thing or two about herself.
  10. On Writing: 10th Anniversary Edition: A Memoir of the Craft Stephen King “Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it—fans, writers, and anyone who loves a great story well told.

    On Writing: 10th Anniversary Edition: A Memoir of the Craft

    Stephen King

    “Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it—fans, writers, and anyone who loves a great story well told.

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